Measure your margin gap
Pin the problem down with numbers: where the margin is today, where it needs to be, and which problem to work on first.
- Break your margin down by product, customer, and sales/marketing channel to see where it leaks.
- Find where the key problems are, and define the one you will work on.
- Measure the current state and set the targets.
- Start the A3 you will work from for the rest of the program.